Pike+Bambridge - Brand Design

BRAND IDENTITY
PRINT DESIGN
PRINT MANAGEMENT
ART DIRECTION
ILLUSTRATION
ICONOGRAPHY
COPYWRITING
INTERIOR SPACE

A fresh approach to a tired industry.

Pike+Bambridge are a Scottish-based vehicle leasing company founded in 2012 operating across the UK. Started by two founders who believed that there had to be a better way to acquire a car rather than through the tired dealership offering.

In 2016 we began working with Pike+Bambridge with the initial requirement for a website redesign and build, however it was also clear that the brand mark itself would need to be modernised to work across digital and social channels. Alongside this we identified a clear need for development of the brand and visual identity as a whole, to clearly define positioning, visual style, assets, tone of voice and application throughout for both online and offline sales and marketing collateral.

A tailored approach

Our focus was not on changing the brand but addressing the areas where it worked and didn’t work and making improvements where required. We begun by reworking the crest and wordmark, both simplifying and modernising these and crafting them further into a responsive brand system to support digital use, but to also tailor its usage to specific audiences when relevant.

To reflect Pike+Bambridge’s personalised and people-focused approach to car leasing, and to avoid the numerous images of cars adopted by all of their competitors, working closely with Moscow-based illustrator Andrew Mashanov we adopted an illustrative approach to imagery which would bring both character and personality to their communications.

Andrew Mashanov illustration of man lying on car

Andrew Mashanov illustration of 3 people trying to listen to a man talk

Andrew Mashanov illustration of man and woman fist bumping

Andrew Mashanov illustration of man welcoming couple into Pike + Bambridge club

The full suite

Further to the illustrations we designed and print managed the full set of marketing collateral to support the sales teams across Private Client Concierge, Sport, Business Partnerships and Professionals. Creation of the overarching Brand Guidelines including iconography, colour palettes, typography - everything which would inform the website and all communications moving forward.

We are proud to continue our work with P+B into an 8th year by supporting their marketing requirements along with assisting with refining and clarifying internal processes and addressing the communication needs from this.