Pike+Bambridge – Microsite Design
WEBSITE DESIGN
UX Design
DIGITAL MARKETING
ILLUSTRATION
ICONOGRAPHY
COPYWRITINGWebsite: Pike+Bambridge Salary Sacrifice
Developer : xdnaShift happens.
The era of the electric vehicles is well and truly here, and with such a market shift, our car leasing client Pike+Bambridge were determined to be at the forefront of it.
Their ‘Electric Vehicle Salary Sacrifice’ car leasing service was already a large part of their business, but to improve the customer experience and to bring further clarity to the offering, we designed for them a microsite encompassing everything electric.
Laying the groundwork
We have worked with Pike+Bambridge for almost 8 years (this being our second web build with them), so with our knowledge of their business and their target customer segments already in place, we were able to focus solely on the microsite’s functionality at the very outset.
This was established firstly through a Q&A and then through a card sorting session along with the client, capturing everything the site needed to do and organising this into a logical hierarchy and structure. This helped to inform the site architecture and wireframes.
Differentiation from the core brand
As the SalSac (Salary Sacrifice) offering differs from the day-to-day car leasing business, we took this opportunity to inject some new visual styles and approaches to the illustration for this microsite (ultimately creating a mini-brand).
Drawing from the pink and greens from their existing palette we modernised the feel of it by creating an interesting gradient and working this into the bespoke illustrative iconography peppered throughout the site. We also reversed the typical typographical hierarchy of the core brand by giving more prominence to the sans-serif typeface, Overpass, to further modernise this fully responsive website.
Screen visuals & component Set
Microsite, macro handover
Functionally the microsite uses the members area developed for the core website, allowing users to login, select their vehicle, adjust their contract variables and purchase their salary sacrifice vehicle directly from the microsite.
Although a “microsite” by definition, the volume of assets for handover was still pretty substantial with a large bespoke iconography set and as well as the suite of unique components. This was all crafted wonderfully by the development agency, xDNA.
Nice, right?