Underbelly - Edinburgh’s Hogmanay
BRAND IDENTITY
PRINT DESIGN
ILLUSTRATION
SIGNAGE
ICONOGRAPHY
COPYWRITING
CAMPAIGNDesigning for the world’s biggest piss-up.
We have worked with UK-based events company Underbelly since 2017 when we developed all the signage for Edinburgh’s Hogmanay. Like any good party host, they invited us back and we have since developed the brand creative campaign for each subsequent year since, including the 2019 campaign ‘We Love You’.
Givin’ it big lips
Each year we utilise the existing Edinburgh’s Hogmanay brand and layer on top of it the year-specific campaign. In 2019 it was a giant set of lips. What better way to say “I Love You”? This became a solid visual hook making for a striking programme cover, clearly identifiable signage as well as injecting that expected Hogmanay boldness. We collaborated with visual artist Ala Lloyd for this project.
NICE THING SOMEONE SAID“After having worked with Carolyn at Whitespace on the Fringe for many years, I was excited to hear of her new venture with David. Together as DO they are a formidable force of creative expertise and consistently maintain the highest level of account delivery across everything they work on.”
— Elizabeth Burchell, Former Director of Marketing & Communications
Nice, right?