Pike+Bambridge - Website Redesign
Website Design
UX Design
DIGITAL Marketing
ART DIRECTION
ILLUSTRATION
ICONOGRAPHY
COPYWRITINGwebsite: Pike+Bambridge
Developer: MTCLike trading in a Fiant Panda for an Aston Martin.
Started by two founders who believed that there had to be a better way to acquire a car rather than through the tired dealership offering, Pike+Bambridge are a Scottish-based vehicle leasing company founded in 2012 operating across the UK. To enable the business grow, they needed to move from essentially a simple brochureware website to a fully functioning car leasing website which would support all areas of their business.
Choosing the right engine
Following competitor research, our process began with enlisting the help of UX expert (and former colleague) Duncan Russell, to help us deliver on digital strategy, user profiling, user experience, wireframes and detailed technical scoping based on sessions with the internal team to establish requirements and process integrations.
In order to deliver this project we partnered with Scottish digital agency MTC for full development of what would be a complex bespoke build, tailored to delivering seamless integrations, connecting CAP data to leverage vehicle data, images and pricing, creation of a secure member area dashboard, order process support, long term customer relationship and individual landing page functionality to name just a few features.
A different direction
Our previous work on the Pike+Bambridge brand informed much of the website visual design and creative copywriting as well as providing us with a rich asset bank from which to draw from.
In stark contrast to the competition, and aiming at a slightly more discerning customer, the look and feel was clean and minimal but brings character through humour. The design was further brought to life with commissioned illustrations, thoughtful transitions and delicate touches to enhance the user experience. And not forgetting our little contact form bot, Bambot, to make getting in touch just a bit more tempting..
A NICE THING SOMEONE SAID“We’ve been so fortunate to work with DO over the past 5 years. Carolyn and the team have supported us through everything from project management of our website development, a six-figure investment, through to day-to-day support and advice. DO bring the best of both worlds of fantastic design paired with a keen understanding of the importance of ROI for small business marketing. Best of all, they are just genuinely great people to deal with!”
— Piers Bambridge, Managing Director
Nice, right?